A persona is an artificial profile for a type of customer, created on certain identifying criteria. Personas are generally used in marketing efforts as a way of figuring out how to best target different segmented audiences.

Personal Details Compromise

Personal Details Compromise, also known as a data breach, is the planned or unplanned relief of protected or confidential data in an unreliable environment. Other types of this occurrence include unplanned data revelation, data leaks and data spills. A data breach is basically a security occurrence in which delicate, secured or confidential data is imitated, conveyed, observed, taken or used by a person who is not entitled to do so.

Personal Information

Personal Information can be described as any accurate or personal information, whether documented or not, about a recognizable person. Personal Information can include name, e-mail, address, civilization, race, identification number, occupation history, and other more related information.

Personally Identifiable Information

Personally identifiable information is any data that could potentially identify a specific individual. Any information that can be used to distinguish one person from another and can be used for de-anonymizing anonymous data can be considered PII.