Verified by Visa (VBV) is a free program offered by Visa that gives you an added level of protection and offers ease of mind intended for online shoppers. It is a password-protected authentication scheme intended to verify the identity of the cardholder once a Visa card is used online. By requesting a password which is recognized only by the cardholder, the bank can verify that the authentic cardholder is inflowing their card details into an e-commerce website.