Consumer Insights Manager

Cox Media Group
Published
July 29, 2019
Location
New York City, NY
Job Type

Description

Gamut, a subsidiary of Cox Media Group, is a solutions-based digital advertising organization focused on connecting brands to their most relevant consumers and communities, across all platforms. Gamut and its OTT product – Gamut TOTAL – empower advertisers through guaranteed premium inventory, advanced fraud-free options and maximized campaign performance. Founded on a century of success laid down by our parent company Cox Enterprises, Gamut delivers effective advertising campaigns that combine over 20 years of experience in the digital space with data, insights and quality inventory. For more information on Gamut, please visit: http://gamut.media/.

The Consumer Insights Manager will lead data-driven research projects that align with sales objectives and client needs. Through the analysis of multiple research sources, he/she will support the media ad sales team to consult clients on their advertising strategies. The right candidate will possess the curiosity to gain a deep understanding of consumer behavior and leverage their research expertise to inform and influence. The Consumer Insights Manager will report to the Senior Insights Manager, oversee a team of analysts and collaborate with the Sales, Marketing, Analytics, and Strategy Departments.

Ad-Hoc Research Analysis & Present Findings

  • Synthesize raw data culled from various syndicated research providers to transform findings into creative, powerful and actionable insights
  • Strategically leverage insights that support Account Executives to drive sales revenue growth by aligning client needs with research analysis to uncover marketing solutions
  • Clearly display insights through written, designed and/or presented deliverables that effectively communicate the message 

Supervise Insights Team

  • Manage projects and deadlines for the Insights team to ensure the timely delivery of applicable research pertaining to ad-hoc sales requests
  • Lead internal/external meetings; understand business objectives and serve as a vocal subject matter expert when communicating to others
  • Coach Insights team on research methodologies and media/advertising trends; develop efficient processes and provide training opportunities for team members; equip analysts with tools and guidance for growth 

Prepare Data-Driven Marketing Material

  • Spearhead the ideation of data-driven sales collateral; collaborate with Insights, Analytics and Marketing teams to develop marketing material
  • Cultivate concepts and express their POV during team brainstorm gatherings and foster cross-divisional collaboration within Gamut and CMG
  • Review advertising trends alongside consumer insights to identify prospective media opportunities for brands and clients
  • Follow industry trends to monitor the ever-changing media landscape, specifically video consumption; remain informed on current and relevant business topics
  • Attend and participate in industry-related conferences, workshops and events 

Qualifications

  • BA/BS degree in Marketing, Communications, Business Administration or related field preferred
  • Power-user of syndicated research tools including MRI-Simmons, Hitwise, ComScore, Scarborough and Kantar
  • 6-9 years of experience in a research or insights role at a media agency, broadcast/digital company, or media rep firm, with 1+ year in a supervisory or management position
  • Skilled in Microsoft Office, specifically PowerPoint and Excel
  • Possess excellent verbal and written communication skills with a strong ability to provide the “why”
  • Ability to juggle an array of tasks and prioritize accordingly in a deadline-driven environment
  • Self-starter and motivator who has a strong desire and curiosity to learn about media, marketing, brands and advertising
  • Resourceful problem-solver with a willingness and determination to offer up solutions
  • Results-driven with an ambition to deliver exceptional and impactful insights
  • Extremely attentive to detail; organized and diligent with strong time management skills 

About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com .

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Company Description

Guided by our passion and courage, our team at Cox Media Group (CMG) is creating innovative ways to deliver news and information, tell entertaining stories and hold the powerful accountable. Alongside our integrated market strategy and cross-platform advertising solutions, this positions us well to build the future of media. As an award-winning team of broadcasters, journalists, digital media experts, publishers and account executives, we reach more than 52 million Americans weekly in more than 20 markets. And, with a full suite of local, regional and national advertising solutions, we offer unmatched reach for businesses, and unrivaled opportunity for our employees. So, connect with us today, and let’s build the future of media.

Cox Media Group is an Equal Opportunity Employer.

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