Director, Brand and Content Marketing

CO-OP Financial Services
June 16, 2019
Rancho Cucamonga, CA
Job Type


The Opportunity 

CO-OP Financial Services is bringing digital transformation to the credit union movement. We’re creating innovative technology solutions that help not-for-profit credit unions best serve their members and compete with the big banks. As a result, our world-class team is growing faster than ever! If you’re passionate about technology and want to be part of a purpose-driven organization, this is an exciting opportunity to provide real value and help shape the future of human-centered financial services.

We are seeking a talented Director, Brand and Content Marketing to establish and oversee execution of brand and content marketing strategy for CO-OP Financial Services, a payments and financial technology company created by and for credit unions. Reporting to the Vice President, Marketing and Brand Strategy, the role requires a nimble and innovative thinker, adept in all areas of marketing and with a deep experience in how marketing and branding can position the company for future growth.

What You Can Look Forward To

  • Leads ongoing content marketing strategy, working closely with VP Marketing & Brand Strategy as well as other key stakeholders to plan content editorial calendar in alignment with company strategy and market trends.
  • Serves as key member of the THINK Conference content team, responsible for establishing and supporting conference content strategy.
  • Creates, maintains, trains, and evangelizes content standards, including but not limited to the corporate editorial style guide and channel-specific guides, content models, editorial calendars.
  • Partners with data team to measure content performance and gain insights to improve content strategy.
  • Oversees social media strategy to drive awareness and engagement across all content and marketing/PR activities.
  • Oversees the application of the CO-OP brand in written and visual formats.
  • Consults with product marketing team on product branding, ensuring that product naming and branding fits under the established brand architecture.
  • Acts as brand steward, responsible for managing brand alignment within organization.
  • Leads and mentors team members, ensuring responsible area is staffed with highly motivated and skilled professionals who will contribute to the company’s overall success.
  • Establishes positive working relationships and trust with other senior and executive leaders within the MX department and across the organization.
  • Act as supervisor to direct reports.
  • Perform annual performance reviews.
  • Interact on a daily basis to inform decisions and set strategic direction based on each function.
  • Display strong leadership skills in order to lead team to success in achieving both marketing and company-wide goals.
  • Actively supports our CO-OP culture and embraces our core values of Work as Partners, Communicate Openly and Honestly, Demonstrate Excellence and Champion Change in all interactions.
  • Actively supports our CO-OP culture and embraces our core values of Work as Partners, Communicate Openly and Honestly, Demonstrate Excellence and Champion Change in all interactions. 

What You’ll Need To Succeed

  • Bachelor’s degree (B.A. or B.S.) in Marketing, or related field preferred; and/or 8 – 10 years related experience required.
  • Minimum 8 – 10 years relevant work experience required.
  • Minimum of 5 years of management experience.
  • Proven marketing and leadership experience.
  • Excellent communication skills, both written and verbal.
  • Mastery in marketing strategy development and execution across all channels: digital, print, direct, social, and other emerging channels.
  • Strong knowledge of content marketing, media and brand management fundamentals and strategies.
  • Advanced knowledge of brand strategy and execution.
  • Strong understanding of B2B, B2C and B2B2C marketing strategies.
  • Adept in all areas of content marketing, including SEO strategy, social media strategy, storytelling and editorial process.
  • Outstanding written & verbal communications skills as well as strong presentation skills.
  • Ability to make quick, accurate decisions on a frequent basis, remain flexible and able to react quickly to change.
  • Collaborative in working with colleagues and vendors. Exceptional collaborator and influencer - ability to engage with multiple stakeholders (marketing leads, sales, merchant points of contact, operations, finance, growth, product, senior management) and quickly build relationships needed to accomplish program objectives.
  • Skilled at conflict resolution and negotiation, able to set clear expectations and demand high performance for self and others.
  • Able to inspire and motivate teams and individuals, and able to identify attract, develop and retain top talent.
  • Demonstrates, and values accountability, cooperation, integrity and open communication.
  • Highly motivated self-starter with a structured yet adaptable work-style - able to work well in a fast-paced team environment while having a focus on quality, and good attention to detail.
  • Adept in online and traditional marketing, and highly skilled in visual communications.
  • Listen effectively and act/respond accordingly.
  • Ability to thrive in fast-paced environment.
  • Advanced analytical skills.
  • A story teller who can develop content to drive campaigns and messaging through all channels.
  • Ability to collaborate across multiple teams including PR, Product Marketing, Sales, and Product. 

Why Join CO-OP? 

Get ready to be part of the exciting, ever-evolving and growing credit union movement! As a CO-OP employee, you’ll have a chance to directly impact the access of financial opportunities to individuals and communities – and you’ll help drive the future of fintech at an energetic organization where contributions are valued, and innovation is championed.

With more than 35 years of industry leadership, CO-OP Financial Services is the largest, most comprehensive credit union service organization in the nation. CO-OP serves as THE credit union technology engine, bringing payments solutions, engagement services and strategic counsel to help credit unions optimize member experiences to consistently provide seamless, personalized multi-channel offerings, while delivering secure, sophisticated fraud mitigation service.

CO-OP serves more than 3,000 client credit unions, with 60 million debit and credit cardholders, nearly 30,000 surcharge-free ATMs and more than 5,600 shared branches nationwide. Our vast technological ecosystem facilitates more than 6.5 billion transactions every year and equips credit unions of all sizes to deepen member engagement and prosper in the fast-paced world of fintech.

The Perks 

  • Fun, challenging and, collaborative work environment with passionate colleagues that care deeply about the intersection of technology and human-centered financial services.
  • Health benefits – medical, dental, & vision plus wellness programs and gym reimbursements.
  • 401K with generous company match.
  • Tuition reimbursement. 

Company Description

Be there. Be more. Be everything every financial institution aspires to be.

CO-OP Financial Services helps you leverage the latest technology and trends to strengthen member connections and support growth. We're inspired by our member credit unions to constantly reinvent the ways we serve the changing needs of the credit union movement.

CO-OP unites innovative thinkers with deep experience in the credit union and payments industries to energize innovation and incite progressive ideas. We offer you a continually evolving portfolio of proprietary products and services that keep you at the forefront of emerging trends.

CO-OP was created by credit unions, for credit unions. Through technological expertise and thought leadership that make possible new levels of access and convenience, we're committed to being there for you. In the competition to establish your credit union as your members'​ primary financial institution, you can be there for them. And be more.

Related Jobs